WNBA Secures Landmark Media Rights Deal
Expanded Coverage and Record Revenue Boost Women's Basketball
New 11-Year Agreement with ESPN, NBC, and Amazon
In a groundbreaking development for women's sports, the WNBA and ESPN today announced a groundbreaking new media rights agreement that will significantly expand coverage of the league and generate record revenue.
The 11-year deal, valued at approximately $22 billion, marks a transformative moment for the WNBA and underscores the growing demand for women's basketball.
ESPN, NBC, and Amazon will all have their own separate WNBA packages under the new agreement. This expanded coverage will ensure that fans have unprecedented access to WNBA games and news.
The WNBA's current media rights are held by ESPN and CBS Sports Network. The new deal with ESPN, NBC, and Amazon will significantly increase the league's revenue and provide a major boost to its marketing and promotion efforts.
With the WNBA season set to begin in just a month, the timing of this new media rights deal is critical. The league has seen record-breaking attendance and television ratings in recent years, and the upcoming season promises to be even more exciting.
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